When I walk into group fitness studios on Tuesday at 2 p.m., the lights are on, the equipment is clean, and an instructor is folding towels near the front desk. But the floor is empty.
The hours between your morning rush and your evening crowd are draining your boutique fitness studio’s off-peak revenue every single week. Most studio owners are not thinking about them. Amber Toole thought about it and decided to do something.
Amber Toole is the founder of The Training Toole, a fitness and wellness operation built around two connected locations in Ocala, Florida. The original studio offers strength-based classes, HIIT, mobility, and running. The Pilates studio runs Reformer classes. What Toole built is not a story about adding Pilates. It is a story about reading a gap clearly enough to know what to put in it.
Toole figured out that the off-peak problem was never a pricing problem. It was a format and offering problem. If you have been ignoring your dead hours, her story is for you.
