Did you hear that rumor about me? Well, it’s true—I am not the best at being productive, spinning all the plates, and keeping my head above water. I have posted the wrong content on the wrong account. I have missed deadlines and submitted less-than-stellar work. I have wasted money on easy social media ads. My career in the fitness industry has waxed and waned, just like I am sure yours has.
What am I good at doing? I have become great at dusting myself off, returning to work, and moving forward. I have learned that one of my most vital traits is resiliency. But how does this relate to social media? You are here to learn easy social media strategies for your brand.
“My goal is no longer to get more done, but rather to have less to do.”- Francine Jay.
I share my mistakes and lessons on this blog, webinars, and presentations so you won’t make the same missteps. I am transparent and honest about my mistakes online to make your life easier, your schedule more productive, and your business successful. I have learned these social media tricks through my own hiccups.
Here are five easy social media strategies so you can spend more time growing your business and less time chasing likes.
1. Know Your Goals
Before you can grow, you need to know your current social media goals. You can’t “manage” your time, effort, and energy without a set of priorities. You can’t set priorities without an end game or finish line in mind. So, what are your current post goals? Do you want more website views or higher engagement in your private group? Decide so you can start tracking your insights and see what is working and what isn’t. Ditch it if something isn’t helping you get closer to your goal.
2. Schedule a Time for 3Cs
Social media is meant to be social. Spend time connecting with your audience, leads, and clients. You are “rewarded” when you comment, share, and tag others. However, studies show that logging into social media multiple times a day drastically decreases your self-esteem, as does your productivity. Limit yourself by focusing on your intention when you log in. Schedule a 15-minute daily meeting with yourself to work on your 3Cs: connection, community, and camaraderie.
3. Decide Who You Are
Branding and templates can be your best friends and resources for an easy social media strategy if you use them properly. Build your brand: colors, fonts, voice, & style. Declare who you are so you can skin templates to look and feel like you. More importantly, decide on your voice, this is where people will want consistency to reign. Your audience will appreciate it if you show up as 1 person instead of a fluctuating personality. The less choice you give yourself, the easier (and quicker) it is to decide.
4. Batch Create
I can’t get through a single presentation without talking about cupcakes… Do you bake one cupcake at a time? No! You make 12 (at least). Well, make multiple social media posts at once. Batch your creativity and save it for later. Don’t record 1 Form Friday video. Film a multiple!
5. Have a Path to You
Use social media as a breadcrumb trail to entice people off social media and onto your website, where you can collect their contact information, educate them about your offerings, and sell to them.
Remember, currency isn’t just money; it is time and a valid email address. Give your audience valuable information in exchange for a valid email address. Then, connect with your audience by sending nurturing information that surprises and delights them. How? Address their pain points and offer the answers they seek at 2 a.m.
