The owner who liked your résumé on Monday has your Instagram open by Tuesday. Nearly three in four hiring managers look at an applicant’s social media, according to a 2023 ResumeBuilder survey. Fitness operators look up candidates online before they call them back, so your social media is already part of the interview. Most are checking two things: whether you would fit the team and whether your application holds up. The encouraging part is that a strong online presence for personal trainers is smaller and simpler than most coaches assume.
Most coaches know this in theory, and many prepare for the wrong test by chasing followers, polished video, and a posting schedule. The quieter problem is disappearing. In CareerBuilder’s 2018 survey, 47% of employers said they were less likely to interview someone they could not find online. A blank search result leaves the operator guessing, and guessing rarely works in your favor.
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