Most gym owners have a number in their head.
It usually comes from somewhere reasonable. What they put into the buildout. What the equipment cost. What somebody down the street supposedly sold for. What it would take to make walking away feel worth it after all these years.
That number is almost never what a buyer would pay, and the gap between them is often one of the most uncomfortable conversations in this industry.
Here is the part that surprises people most. The equipment barely matters. A room full of racks and machines is worth roughly what used racks and machines are worth, which is considerably less than what they cost, and a buyer who wants equipment can buy equipment without buying your business. What they are actually purchasing is something less visible and much harder to build.
Read more here on Coach360News.com.
