I’m honored to be featured in the new Kim Kisner and Athletechnews.com article, which explores how fitness professionals can stand out in an ever-evolving industry.
Here are some of the key takeaways I shared:
Focus on Mental Well-being: Fitness isn’t about sets and reps. Consumers are prioritizing mental well-being and intuitive movement. Highlight how your workouts provide instant wins — endorphin boosts, mental clarity, and confidence — rather than an 8-week transformation story. Embrace Authenticity: Skip the fads and stock photos. Instead, focus on your real clients, their journeys, and your unique expertise. You’re not Super Target — and that’s a good thing! The more specific you are about who you serve and how you help, the more trust you’ll build. Be the Mayor of Wellness in Your Community: Make your business known by attending local events, joining community organizations, and building face-to-face connections. Social media is a tool, but the magic happens when you meet people where they are — in real life.In 2025 and beyond, success will come from authenticity, niche expertise, and a genuine desire to make a difference. A big thank you to Athletech News for the opportunity to share these ideas.
