“Sometimes our stop-doing list needs to be bigger than our to-do list.” ― Patti Digh
Overwhelm is a feeling I struggled with for years. I am an enneagram type 2, so my internal dialogue & desire is to help people. For years, I was addicted to saying “yes”. I taught over 30 movement classes a week because I couldn’t say no. I took on more work than I could successfully do because I couldn’t say no. I drowned in the pings and dings and bells and whistles. I had no boundaries & my self-worth became tied to other people’s perceptions of me.
Do you feel that way too?
Hi, I am Jessica, and I am a recovering “yes” woman.
Want to hear the good news? Overwhelm is normal but also unnecessary. You don’t need to feel stretched so thin. You don’t need to feel panic when you wake up each morning. You don’t need to stress about doing all.the.things.
There is a better way.
Here are 5 tasks to stop doing right now to live a life without constant overwhelm.
1. Stop Trying to Be Super Target
Listen, I adore you. You are amazing. But you cannot be everything to everyone. There are people in the world who don’t like or need your flavor – and that’s ok! It’s more than ok. Instead of attempting to please everyone by offering everything – which exhausts you – find YOUR people & speak directly to them. Offer programs, classes, and sessions that make you happy while answering your target market’s pain points. If it doesn’t bring you joy, dump it (that goes for clientele and offerings).
2. Stop Focusing Only on Social Media
…And more focus on building your email list. Yes, this is the hot topic right now for every business strategist. If Mark Zuckerburg woke up tomorrow and decided to turn it all off, could you still communicate with your target market? There are a ton of different email services out there to find the one you like the most.
3. Stop Manually Following Up
Systems and technology can be your friends if you take the time to set them up correctly. Dive into your email service and see what type of automation you can create. Can you build a drip campaign that nurtures new clients, so you don’t have to remember to follow up? Can you create an abandoned cart email for your store? Can you send a gift email if someone unsubscribes from your list? Take some time to build it all now, and then let it happen automagically. Not sure what to use as content? Read on!
4. Stop Creation Overload
If you created something magical, don’t hide it. Reuse it! Don’t teach a killer good workout just once, Recycle it! If you put together an excellent training plan, Reduce your workload and create a lot of content from it. There are so many ways you can make magic once and then Repurpose it for other means. For example, if you taught the best barre class ever, film it in short segments & send it to your clients as a surprise & delight email series. Use the content to fuel a blog of your favorite lower body endurance exercises, then repurpose that content for social media posts. One class can make a lot of content.
5. Stop Forcing It
As mentioned above, if none of this brings you joy, forget it. Well, kind of. Hire a social media manager to take care of your content. Partner with other fitness professionals to share blog writing. Find an online manager to take care of setting up your system. You are not an island – don’t try to be one. Asking for help is a sign of greatness, not weakness.
Not sure what your fit actually is anymore? Join me on September 16th for my next “The Fitness of Your Business” webinar: 3 Business Mistakes to Avoid. This 15-minute “The Fitness of Your Business” webinar will teach you how to overcome three business mistakes you may be making. Make sure to register today for free to attend live and receive the recording.
If you are searching for more content to help make your life easier as a fitness entrepreneur, check out these additional resources:
- LIVE WEBINAR: September 20th – In Bed with Nathalie Lacombe & the Fitness Industry
- WEBINAR DOWNLOAD: How to Attract the Right Clients
- BLOG: 5 E-Words to Help You Take an Entrepreneur Break
- INTERVIEW: FitnessFest Fit Pros Connect “Wearing Multiple Hats”
- COACHING PROGRAM: 7 Simple Steps to Attract More Clients
Not sure where to go from here? Let me help you!
- September 17th: LIGHTS, CAMERA, ACTION at SCW Cert Smash (Virtual Option): Learn how to successfully run a virtual Group Ex class, Personal Training session and progressive program.
- September 19th: SCW SOCIAL MEDIA CERTIFICATION at SCW Cert Smash (Virtual Option): Explore simple, usable and effective social media tricks and marketing tips.