“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
“I feel like I am just posting on social media for no reason. I am wasting my time. I am spinning my wheels trying to figure out how to attract more clients.”
If you have ever thought these things, you are not alone. I work with clients and meet other fitness professionals who feel the same way. Is there a solution? You bet there is.
This past weekend, I was honored to speak at the SCW Certification Smash event. Fitness professionals spent 4-hours learning about lights, cameras, and action during the Virtual Instructor Certification. Plus, some fantastic fitness entrepreneurs built their social media strategies and content while learning tips and tricks for each platform during the SCW Social Media Certification.
I love teaching these two certifications; not only do I meet so many exciting fitness professionals, which I love, but I also get to help entrepreneurs move forward with their businesses. Many times, I end up telling them to slow down to speed up. Slowing down can help you regain your footing, bring you clarity, and help you establish healthy boundaries.
Throwing posts on social media is not going to bring you more clients. That’s like trying to hang art on a wall that is not built yet. Instead, you need a firm business strategy and foundation.
Here are 5 ways to speed up business growth, and they probably aren’t at all what you are expecting.
If you are feeling overwhelmed and are scrambling, it’s time to hit the pause button. Take a week or two off of social media; it’s not going to kill your audience or you. Stop creating. Stop posting. Pause.
Now that you have paused your posting, you need to reflect on yourself as a business. What is your expertise? If I gave you a microphone and asked for you to speak about a topic for over 30-minutes joyfully, what would you share? Write down at least 5 of those topics.
Do your 5 topics speak to the pain points of your target market? If they do not, there is a business strategy disconnect. You aren’t speaking their language, and that is why you are not connecting. Spend some time brainstorming on how your expertise can answer the questions your target market is Googling at 2am.
If you are using social media as a brand awareness tool, but your brand doesn’t have anything to sell, you waste your time. You need offerings that establish you as the expert while answering the needs of your target demographic. Without offerings, your social media is a personal account and should reflect as such.
Social media should not be entirely focused on selling. It’s about building awareness. It’s a magnet to help you attract the clients you want. Think of it like fishing – you have to know what fish you are searching for before picking your bait and body of water. Your “bait” should attract your fish just like your posts should attract your target market.
So, you’ve begun building your brand and read these tips, but are still stuck? That’s ok. Let me help you burst through your rut. Join me for a free 15-minute “THE FITNESS OF YOUR BUSINESS: 3 WAYS TO SPARK YOUR CREATIVITY” webinar on Thursday, September 23rd at 11:30am ET.
Even if you can’t make it live, register and receive the recording afterward.
If you are searching for more content to help make your life easier as a fitness entrepreneur, check out these additional resources: